Critical evaluation organization's Resources and Capabilities of Coursework

Critical evaluation organization's Resources and Capabilities of Starbucks in Thailand. (internal environment) - Coursework Example The company’s high return from its new investments, made in the booming market of Thailand, helps to capture the confidence and loyalty of its value chain partners and shareholders (Hitt, Ireland, and Hoskisson, 2010). Intangible Resources The company has gained a strong brand image in the global market, since the last forty years of its establishment, which has helped it to win active support of its business stakeholders in Thailand for its business projects. The quality product and valuable diversification have transformed the individuals of Thailand into loyal customers of the company. The efficient marketing strategy used by the company, for delivering new coffee deviations in the market, has helped it to gain popularity in the market of Thailand (Zhang and McCornac, 2013). Human Resources In Thailand, Starbucks Corporation uses wholly owned subsidiary model to expand its business. Roby (2011) found that human resource strategy of the company differs significantly with the change of entry mode or mode of business operation. As part of wholly owned subsidiary model in Thailand, 3 member core Store Development team works for the company to analyze the market potential of a particular store location and supervise the entire retail chain expansion strategy of the company (Getchee, 2013). Training and development of staff in different Starbucks stores in Thailand is being done in human resource departments of the team. Capability and skill level of staff in various retail stores of Starbucks is being enhanced through periodic training programs. Consideration of research works of Roby (2011) reveals the fact that Starbucks Corporation focuses on capturing local talents and individuals while expanding business in Asian countries like Malaysia, Thailand or China because culture of these countries diverges significantly from western countries. To mitigate the cultural gap, in Thailand, the coffee retailing giant recruits more of Thai people who can understand local culture and customs and fulfil customer requirements in efficient manner. Therefore it can be said that Starbucks Corporation uses well defined human resource strategy develop talented and responsive human capital who can help the company to achieve business success in Thailand. Starbucks Capabilities Strategies in terms of Value Chain The value chain is the chain that denotes the various activities and services conducted by a firm in order to serve a valuable service or product in the market. Figure 1: Value Chain Diagram (Source: Porter, 2008) Inbound Logistic The company’s branch in Thailand offers a close-association among its investors, suppliers and customers in the market. Cocoa seeds have few cultivation fields worldwide. Thus, the company considers its suppliers to be very important as they supply the required raw materials to them at right time and place (Sridharan, Caines and Patterson, 2008). Operations The company claims that its primary operation in the m arket is to serve the world’s best coffee to the individuals. The Quality Strategy of

Digital Target Audience and Media Influencer Essay

Digital Target Audience and Media Influencer - Essay Example The story is about sharing experiences and giving hope where there is none. In other segments, there are classifieds and news coverage from different parts of the world. The site runs ads on different goods on promotion and hot deals. The site integrates with its social network sites which include Twitter, Google+ and Facebook. Participants engage using these networks on news, trends, gossip and other stories highlighted on the site (Indystar). The content in the site include videos, pictures and graphics. The quality is good and merges those of other news media sites. The site generally carries stories about Indianapolis and other parts of the world. The content is essential for the company that requires tracking its customers throughout their lives and creating customized and effective ads. The online media platform has a wide spectrum of services and products. Better analysis and tracking will provide accurate information on how customers can be served better and their demands satisfied in Indianapolis. This YouTube media channel is a nature exploration platform for those enthusiastic with media. The channel details National Geographic best range of wild habitats including all kinds of wildlife. The channel has is rich with videos describing different habitats in the world, from the Kalahari to Brazil. Videos are high quality presented in HD and involve well-researched documentaries produced by the world’s greatest wild enthusiasts. Documentaries on Wild American Yellowstone Scavengers, Snowy Owls, Hummingbirds, most beautiful and colorful birds, Siberian wolfs and Hippos are informative and explorative. The channels qualify as a good media outlet because it has more than 1862 subscriptions and more than 270,000 views. The channel has social media outlets which let its subscribers follow what is happening (YouTube). Most of the videos uploaded to this channel attract record-breaking views. One of its video  uploads â€Å"Birds of Paradise† has attracted 116,378 views, while another â€Å"Snowy Owl† has over 69,000 views.

John Kerry on Syria Assignment Example | Topics and Well Written Essays - 250 words

John Kerry on Syria - Assignment Example So what do we know that can’t talk about publically? We know that the Assad regime has the largest chemical program in the entire Middle East. We know that the regime has used those weapons multiple times this year† Before the statement marked in bold, Kerry says that some of the information the government possess cannot be exposed to the general public, yet he goes ahead and presents the same information to the general public. This makes the first statement generally invalid. â€Å"..instead for four days, they shelled the neighborhood in order to destroy the evidence, bombarding block after block at a rate four times higher than they had over the previous ten days†Ã¢â‚¬ ¦in all of these things that I have listed, in all of these things that we know, all of them, the American Intelligence Community has high confidence, this is common sense, this is evidence, these are facts†¦.† John Kerry confirms that the US government intelligence did not manage to gather evidence regarding Assad’s attack on neighboring opposing communities owing to the fact that Assad’s military destroyed all the evidence. However, he goes ahead and argues that the information the US government possess are common sense, therefore